Marketing Management (MindTap Course List) by Dawn Iacobucci

$ 65.00

4.5 (147) In stock

Cengage Learning, 8/2/2021 12:00:01 AM. paperback. Acceptable. 0.5900 in x 10.0000 in x 8.0300 in. Used books may not include access codes or one time use codes. May have…
Cengage Learning, 8/2/2021 12:00:01 AM. paperback. Acceptable. 0.5900 in x 10.0000 in x 8.0300 in. Used books may not include access codes or one time use codes. May have writing, underlining, highlighting, loose and/or ripped pages. Proven Seller with Excellent Customer Service. Choose expedited shipping and get it FAST.
UsedAcceptable. **PLEASE READ** There is a rip on the cover of this book. Book has water/liquid damage but is still a usable copy. Cover has some rubbing and/or light scratches. FAST shipping, FREE tracking, and GREAT customer service! We also offer EXPEDITED and TWO DAY shipping options on qualifying orders.
Cengage Learning. 6. Very Good. Very Good. Ship within 24hrs. Satisfaction 100% guaranteed. APO/FPO addresses supported
Cengage Learning, 2021-08-02. Paperback. Good. 0.6299 in x 10.0000 in x 7.9921 in. Good condition books may contain minor shelf wear or stickers on the cover. Used books do not contain access codes or supplements unless noted.
Cengage Learning. 6. As New. As New. Ship within 24hrs. Satisfaction 100% guaranteed. APO/FPO addresses supported
Very Good. All orders ship SAME or NEXT business day. Expedited shipments will be received in 1-5 business days within the United States. We proudly ship to APO/FPO addresses. 100% Satisfaction Guaranteed!
This book is in very good condition and ready for quick shipment
Cengage Learning, 2021. Paperback. New. 6th edition. 336 pages. 9.10x7.30x0.60 inches.
New. Gain an understanding of the vibrant, challenging environment facing marketers today as Iacobucci's MARKETING MANAGEMENT, 6E presents an intriguing, guiding framework that clearly illustrates how core concepts fit together. This updated and complete overview of marketing management uses a captivating style and engaging presentation that you will actually enjoy reading. Learn how to make meaningful decisions and construct useful, practical marketing plans to help companies succeed. Revised chapters, updated explanations, new mini-cases and the latest examples depict global marketing, ethics and social media marketing in action. This edition emphasizes the importance of theory with a framework that demonstrates the interrelationship of marketing concepts and decisions. Leading cases from Harvard, Darden and Ivey further reinforce the relevance of what you are learning. MindTap digital resources offer interactive content that connects the latest marketing management principles…
Cengage Learning, 2021-08-02. Paperback. Good. Textbook, May Have Highlights, Notes and/or Underlining, BOOK ONLY-NO ACCESS CODE, NO CD, Ships with Tracking