Hanes Adds SuperSoft Styles to Originals Collection, Its Softest Innovation in More Than a Century

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Hanes heads back to 1901 for the new ‘The Great Softening’ campaign featuring cinematic advertising spots to begin airing in March WINSTON-SALEM, N.C. --(BUSINESS WIRE)--Mar. 14, 2024-- Hanes, No. 1 brand of basic apparel 1 with products in 9 out of 10 homes in the U.S.

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