Hollister case study

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Hollister is a brand owned by Abercrombie & Fitch that targets 14-18 year olds. It was created with a fictional backstory about John Hollister's surf shop to enhance the brand image. Hollister stores have a theatrical shopping experience designed like vintage surf shops to portray a beach lifestyle selling clothing, accessories, and body care products. The brand aims to be a preppy style for university students and young adults with disposable income, portraying a perfect look through models in their clothing.

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