Most valuable Italian brands 2023

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In 2023, Gucci - a luxury fashion house headquartered in Florence - was the highest-valued Italian brand.

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GUCCI Soho Pebbled Calfskin Leather Chain Shoulder Bag Maple Brown 308981

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illycaffè (@illycaffe) / X

Brand Finance on X: Most valuable #Pharma #brands in 2023! -@JNJNews 1st for 5th consecutive year, valued at US$12.8 billion -#Swiss brand @Roche follows in second at US$8.5 billion -@pfizer makes up

KANTAR JAPAN カンター・ジャパン｜ KANTAR BrandZ Global report