Fast Fashion: Retail Strategy Flying Off the Racks

Ordering two clothing collections a year is so last season. The latest successful retail model is fast fashion, used by companies such as Zara. Professors Victor Martínez de Albéniz and Felipe Caro explore this hot business strategy, explaining how companies can use assortment rotation to increase consumer spending and gain competitive advantage.

Análisis Del Valor de La Marca, PDF, Marca

Predicting consumer intention to purchase clothing products made

Análisis Del Valor de La Marca, PDF, Marca

Fast Fashion: Retail Strategy Flying Off the Racks

Predicting consumer intention to purchase clothing products made

Análisis Del Valor de La Marca, PDF, Marca

Análisis Del Valor de La Marca, PDF, Marca

Análisis Del Valor de La Marca, PDF, Marca

Análisis Del Valor de La Marca, PDF, Marca

Predicting consumer intention to purchase clothing products made

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