The Plus-Size Fashion Bloggers Behind Target's Ava & Viv Share
4.8 (67) In stock
Style-wise, last year was a major one for plus-size fashion, due in part to the strides Target took to address a need in the market. Along with responding to shopper critiques about designer collaborations that didn't offer extended sizing, they went all in, revealing Ava & Viv, a fashion-forward brand that relied on the expertise and intel from some major bloggers. While it's designed by a team at Target, the influencers tapped to advise have been important; spring 2016 marks the third time they've worked together. "The [Target] team has made investing in the brand and their plus-size customers a true priority. They have an earnest desire to listen to feedback and incorporate the asks of their customers and our readers into the growth of the brand," blogger Nicolette Mason told us. "Readers give amazing feedback, both on the design and the in-store experience." All the ladies (Gabi Gregg and Chastity Garner plus Mason) said that it was very important to them that the brand went beyond offering basics, including exciting, trend-based pieces in the mix. "My biggest goal was to push Target in a more fashion-forward direction for their plus-size customers," Gregg said, sentiments echoed by Mason. "At the
Style-wise, last year was a major one for plus-size fashion, due in part to the strides Target took to address a need in the market. Along with responding to shopper critiques about designer collaborations that didn't offer extended sizing, they went all in, revealing Ava & Viv, a fashion-forward brand that relied on the expertise and intel from some major bloggers. While it's designed by a team at Target, the influencers tapped to advise have been important; spring 2016 marks the third time they've worked together. The [Target] team has made investing in the brand and their plus-size customers a true priority. They have an earnest desire to listen to feedback and incorporate the asks of their customers and our readers into the growth of the brand, blogger Nicolette Mason told us. Readers give amazing feedback, both on the design and the in-store experience. All the ladies (Gabi Gregg and Chastity Garner plus Mason) said that it was very important to them that the brand went beyond offering basics, including exciting, trend-based pieces in the mix. My biggest goal was to push Target in a more fashion-forward direction for their plus-size customers, Gregg said, sentiments echoed by Mason. At the
The Plus-Size Fashion Bloggers Behind Target's Ava & Viv Share
The Plus-Size Fashion Bloggers Behind Target's Ava & Viv Share
See Every Piece From Ava & Viv, Target's New Plus Line - Racked
Ava & Viv Women's Plus Size Graphic T-Shirt - Ava & Viv™
The Plus-Size Fashion Bloggers Behind Target's Ava & Viv Share Style Advice
Ava & Viv Pants Plus Size, Women's Fashion, Bottoms, Jeans on Carousell
- Wingslove Women's Sexy Lace Balconette Bra Longline See Through Unlined Underwire Multiway Bralette with Silicone Nipple, Beige 32C
- Grs550vc Micro Speed Reduction Reversible Gear Motor Drive Engine
- 10 Female Fashion Icons From The 80s
- Men Jeans Overalls High Street Straight Denim Jumpsuits Men Cargo Bib Pants Cowboy Male Jean Dungarees (Color : Dark-Blue, Size : XX-Large)
- n.nordstrommedia.com/id/sr3/2708d454-ffd8-4f6b-935
- Banana Republic Women's Cable Knit Sweater
- Fajas Colombianas Post Surgery Compression Garment Stage 2 Faja Lipo BBL
- 2019 World Cup: Where is Brandi Chastain's bra from World Cup moment?
- How To Lose belly fat (for tips and tricks to Lose belly)
- NWT Men's White Nike Pro Hyperstrong Padded Basketball Compress Shorts Size 3XL
- SHEIN Essnce Slogan Graphic Tee - Trendy Women's Fashion