The History Of Lacoste and The Crocodile

Lacoste was founded by French tennis star René Lacoste in 1933. René was nicknamed 'The Crocodile' by his fans and the media due to his tenacity on the tennis courts. René embraced the nickname and used it to inspire the reptile logo he embroidered onto his signature white blazer which has since become synonymous with
Read about how the Lacoste brand came about and the story behind the iconic crocodile logo.

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