The unlikely history of Levi's jeans - or, how clothes from 150

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The history of Levi's jeans shows that the power of a really good idea - like super-durable clothing that people like to wear - can make for a business that stays strong for more than 160 years.

Blue jeans celebrate 150th anniversary : NPR

Countdown to 150, 501® Fab Facts - Levi Strauss & Co : Levi Strauss & Co

Levi's History: From 1800s Cowboy Clothes to Gen Z Status Symbol

The unlikely history of Levi's jeans - or, how clothes from 150 years ago are still fashionable today - Click Americana

Jeans: A Cultural History of an American Icon: Sullivan, James: 9781592402892: : Books

Levi's 150 Years of Riveted Denim

Pin by Chris G on Vintage Menswear Vintage advertisements, Old ads, Vintage ads

The unlikely history of Levi's jeans - or, how clothes from 150 years ago are still fashionable today - Click Americana

Our new collection celebrates the 150th anniversary of the legendary patent (No. 139,121) obtained by Levi Strauss & Co. and Jacob Willia