Zalando: Pre-owned Fashion Billboards • Ads of the World™

$ 11.00

4.7 (651) In stock

Europe produces more than 2 million tons of textile waste every year and fashion has become a throwaway commodity. Zalando is aware of its share of responsibility and is breaking new ground. The Pre-owned service enables customers to sell old clothing via zalando.at and should be made known in Austria. To promote the campaign, the subjects of the international campaign were given a sustainable twist: The motifs were recreated by art students from thousands of worn items of clothing and then presented as artistic installations in public spaces. All the garments used remained undamaged, to be sold afterwards via Pre-owned. The campaign was therefore as sustainable as the service itself.

Art Directors Club of Europe - Awards, Projects

Textile Today June 2022 Issue by textiletodaycom - Issuu

Zalando Activists of Optimism :: Behance

Campaign Spotlight: Punching Through Bus Shelter Posters and

Zalando: Pre-owned Fashion Billboards • Ads of the World™

Zalando: Zalando Sets Out to Revolutionize Pre-Owned Fashion in Europe

Zalando APK for Android Download

ZALANDO LAUNCHES 'GO NOTICED' - A NEW CAMPAIGN THAT CELEBRATES STREET CULTURE AND PERSONAL STYLE

Campaign Spotlight: Punching Through Bus Shelter Posters and Fighting Fashion Stereotypes for Zalando's #FreeToBe Campaign by We Are Social - adobo Magazine Online