Our editors' favorite viral TikTok beauty products

TikTok is a treasure trove of amazing makeup, skin care and hair care recommendations that promise to level up your routine — and we’re not immune to the influence of a viral find. We’ve tried a number of viral beauty products, and we’re sharing the top picks that have lived up to the hype.

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are these VIRAL skincare products worth purchasing? part one!! 🫧🎀🧘‍, Anua 77 Toner Review