General Mills follows trend in removing artificial flavours, colouring from cereals

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Keeping Trix, Lucky Charms, Reese’s Puffs attractive to children will be big challenge, but food experts say changes are just marketing ploy

General Mills Cereal: Now Artificial Flavor-Free

General Mills to drop artificial ingredients in cereal

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General Mills Tres Leches Toast Crunch Crispy Sweetened Whole Wheat & Rice Cereal, 12 oz - The Fresh Grocer

Naturally Colored Extruded Cereal - Sensient Food Colors : Sensient Food Colors

General Mills Lucky Charms Frosted Toasted Oat Cereal with Marshmallows Family Size, 1 lb 2.6 oz - The Fresh Grocer

General Mills receives NYPA funding to upgrade Buffalo cereals site

Original Trix, made with artificial colors, is coming back

General Mills will eliminate artificial flavors and colors from all cereals by 2017.

General Mills removes artificial flavors, colors from cereals