How Hello Kitty harnessed the power of cute to build a multi-billion dollar brand

$ 24.99

4.9 (355) In stock

The Drum's series looking into the weird and wonderful origins of some of the world’s best-known brands brings a deep dive into the colourful history of Hello Kitty, exploring how the button-eyed totemic character went on to become one of the most recognisable brands on the planet alongside McDonald’s and Coca-Cola.

The Marketing Genius of Hello Kitty, by Michelle Richardson

The Science of Cute Marketing

Sanrio's Evolution of Hello Kitty Through Content Marketing - IMS

TFE/TFE Licensing, June 2023 by aNb Media - Issuu

Sanrio Hello Kitty X Evian Water Drop Shape Ball Chain 2010 Unuse

Toy World Magazine May 2023 by TOYWORLD MAGAZINE - Issuu

Twin Cute Little Cats Icon PNG Images, cute icon cats

Hello Kitty: A Brand Made of Cuteness - Drexel University Libraries

Forefront Breaking News

Hello Kitty, hello profits — Harvard Gazette

Hello Kitty, the global brand that's cute, flies and packs museums

Kitty White's Instagram, Twitter & Facebook on IDCrawl

Hello Kitty: A Marketing Sensation Grows Up

Kitting and Assembly

Related products

Hello Kitty Anime Underwear para meninas, Kt Cat, Kuromi, cuecas de algodão puro, melodia dos desenhos

Loose Hello Kitty Panties Male Cartoon Pattern Shorts Pure Cotton Soft Boxer Kawaii Boyfriend Underwear Briefs Clothes Gifts

Hello Kitty Cafe Truck (@hellokittycafetruck) • Instagram photos and videos

Buy Kitty Boxers Online In India - India

Pijama Feminino Estampa Hello Kitty Sanrio - Compre Agora