ChallengeAccepted: The real reason why women started posting black-and-white pictures of themselves on Instagram

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While millions of people, including influential figures contributed to the hashtag, the true origins of the social media challenge had become blurred. Here's a primer on how it all started
While millions of people, including influential figures contributed to the hashtag, the true origins of the social media challenge had become blurred. Here's a primer on how it all started