Opinion Why K-pop idols are the new faces of global luxury: from Blackpink's Lisa representing Celine to Exo's Kai modelling for Gucci, Korean celebrities can pull in millennial customers from China

$ 18.00

4.8 (194) In stock

From Blackpink’s Lisa representing Celine to Exo’s Kai modelling for Gucci, forward-thinking luxury brands are going all-in on Korean brand ambassadors for truly worldwide recognition
First published in 1903, South China Morning Post is Hong Kong’s premier English language newspaper and has the city’s most affluent and influential readership. With a reputation for authoritative, influential and independent reporting on Hong Kong and China. The newspaper is supported with its online publication and its Sunday edition, Sunday Morning Post.
Last week I was chatting with the CEO of a Korean luxury skincare brand who lives in the United States and is originally from Seoul. I asked about the differences in culture between her Korean and American consumers, and she immediately lit up, smiled, and answered: “For Koreans, it is all about how we look. It is an investment in our future, in our life, in our success.” A strong statement that might not ring true for everyone, but which explains why

The Blackpink revolution: how the K-Pop girl group became a global obsession

Join Our Talent Community Kohls Careers Careers, 52% OFF

BLACKPINK Lisa, EXO Kai, and More: Vogue Business Editor Reveals How Much K- Pop Ambassadors Have Earned for Luxury Brands

The reason luxury brands are on the race to select 4th generation K-pop idols as their new brand ambassadors

Why K-pop idols are the new faces of global luxury — Équité

Enjoy 365 Day Returns Celebrities who are the ambassadors of High-End fashion brands, luxury brand ambassador

Why Are Luxury Brands Tapping Into K-Pop?

Why do luxury jewelry companies constantly invite Blackpink as a brand ambassador? - Quora

Opinion, Blackpink's 'Human Chanel' Jennie vs Exo's 'Human Gucci' Kai – what K-pop idols really mean to luxury brands in the battle for Gen Z's heart

How Asia Churns Out “Perfect” Pop Stars — And Luxury Brand Ambassadors, by Angela G.W

Opinion Why K-pop idols are the new faces of global luxury: from Blackpink's Lisa representing Celine to Exo's Kai modelling for Gucci, Korean celebrities can pull in millennial customers from China

How EXO's Kai became one of K-Pop's biggest fashion influencer

Opinion Why K-pop idols are the new faces of global luxury: from Blackpink's Lisa representing Celine to Exo's Kai modelling for Gucci, Korean celebrities can pull in millennial customers from China

The K-pop effect: How Blackpink dominates luxury brand partnerships

Enjoy 365 Day Returns Celebrities who are the ambassadors of High-End fashion brands, luxury brand ambassador